After his epic performance at the London Olympics, Usain Bolt gets an epic commercial to match—this Gatorade spot in which the Jamaican sprinter is presented as a Grim Reaper of sorts, killing off any hopes that rivals might have had of finishing anywhere near him.
Face obscured by a hoodie, Bolt stalks his way through London—its backstreets and byways, tunnels and parks—on his way to the Olympic Stadium, as the voiceover gloats about how Gatorade didn’t have to advertise at the Games because it was already inside the athletes.
“We weren’t there on stadium billboards,” the voice begins. “We weren’t there on double-decker buses. We weren’t on buttons, souvenirs or commemorative snowglobes. We weren’t there officially sponsoring anything. We were there for real. Inside the bodies of some of the greatest athletes on earth.”
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